Brazil, The Pereira Family of Fazenda Sertão, Carmo Coffees
The Pereira Family are pioneering coffee producers in Carmo de Minas with over 70 years of history that began with husband-and-wife Jose Isidro and Nazareth Pereira. Their traditions have continued on alongside purposeful innovations under the leadership of the family's second generation, brothers Francisco and Luiz Paulo, who are at the helm of CarmoCoffees — Brazil's leading purveyor of the country's finest coffees and partner to the coffee world's foremost tastemakers.
Rwanda, Emmanuel Rusatira, Baho Coffee
Emmanuel Rusatira founded Baho Coffee, intending to help to improve the livelihood of small coffee farmers by championing natural and honey processing in Rwanda. His empathy for the farmers' life struggles stems from having been born into a smallholding coffee-farming family himself. He decided that the evocative Rwandese word "baho," literally meaning "have life," best captures and conveys his company's reason for being — which is for his smallholding coffee farmer partners to have better lives.
Ethiopia, Kebir Coffee and Smallholder Farmers
Cognizant of coffee's status as one of Ethiopia's most essential lifelines, Kebir Coffee has built its three-decade-old enterprise upon pursuing high quality and with customer satisfaction at its core. They are enabled by a streamlined organization and management system that allow them to sustain thriving relationships with a network of smallholder farmers in renowned coffee-growing zones, such as Guji, and cater to the particular flavor preferences desired across different markets worldwide.
