Only a year into establishing Alo Coffee Export Plc, Tamiru Tadesse had already managed to foster a commendable reputation among specialty coffee connoisseurs around the world, with a burgeoning client base across Europe, Asia, and the Middle East. In 2021 Tamiru won 1st Place at the Ethiopia Cup of Excellence & advanced closer toward his goal of bringing greater recognition and rewards to Sidama Bensa coffee farmers, whose hard work and dedication make top-quality coffees possible.
Six years working in coffee, Sidama Bensa-born Tamiru saw the great disconnect between the exceptional flavors and high cup quality potential of his hometown's coffees and the way these were being undervalued across the market. It was also too clear to him how this put the smallholder coffee-growing families and the country's coffee industry at a huge disadvantage.
A friend of Tamiru winning the 2020 Ethiopia Cup of Excellence inspired him to personally contribute to a solution by starting his company, Alo Coffee. Through Alo Coffee, he is able to provide the means for smallholders to process their laboriously cultivated, inherently organic, and flavor-rich coffee cherries into distinctive lots of the highest quality, and then match them with the specialty coffee communities that recognize their value and properly reward it.
Gute Village is a community of smallholder coffee farmers where each family tends to arable lands covering an area of no more than 1-2 hectares each. These family farms, which had been granted by the government, are their primary source of income and food. Across generations, these lands are typically subdivided among inheritors.
On their own, each family and the community do not have the most current knowhow and sufficient resources to increase the yield of their harvests, nor to preserve and enhance the quality of the soils as well as that of their coffee cherries post-harvest. The involvement of quality-oriented and eco-socially committed specialty coffee producers like Alo Coffee contributes to alleviating the livelihood of the coffee-farming families, such as in Gute Village.
To immediately benefit the smallholder coffee growers, Alo Coffee purchases their coffee cherries at a significant premium that provides a decent income to cover household essentials and their children’s education-related expenses.
With a view for the longer term, Alo Coffee also provides direct assistance to the smallholder farmers through knowledge-sharing around improved practices in agronomy, cultivation, farm maintenance, and harvesting, while sponsoring community development projects such as building schools in the communities within their scope.
Further, by taking charge of post-harvest processing, Alo Coffee unburdens the smallholders of the related risks and costs, enabling them to focus their attention and energy on maintaining the natural, unblemished condition of the land and looking after their coffee trees to ensure they flourish.
By association with Tamiru and Alo Coffee, coffee-growing communities like Alo Village also have a better chance of their concerns and interests being acknowledged, advanced, and addressed by influential stakeholders across the industry.
