In 2019, Luis Marcelino founded Aroma Nativo, stepping away from a corporate career to begin a new chapter in the coffee industry of Huila, Colombia. The decision took shape during his years in Paris, where time spent close to nature and a growing love for specialty coffee — alongside his wife’s Colombian roots — gradually pointed him toward a different path.
Between 2017 and 2019, Luis moved frequently between France and Colombia, learning the intricacies of cultivation, processing, and the global coffee trade. Along the way, he built relationships with farmers and experienced producers, gathering the knowledge that would later define his approach.
Aroma Nativo became a dedicated processing hub for local farmers seeking to elevate cup quality beyond 88 points through careful experimentation and detailed protocol development. After extensive small-batch trials, Luis established a series of non-traditional processing methods that would form the foundation of the company, formally launched in 2019 with operations in Huila and a trading base in Paris.
Since then, Aroma Nativo has gained international recognition, with its coffees appearing on global competition stages. Most recently, they featured in routines at the 2024 World Barista Championship, further affirming the project’s focus on innovation, collaboration, and refined cup expression.