Coffee farming is a family enterprise for the 900 smallholders that bring their harvest to the Kiawamururu wet mill for processing. The lands they cultivate are inherited across generations, just as their coffee know-how. Familiarity with the parameters and skills critical for growing and harvesting high-quality cherries starts when the family members are very young. As children, most of them accompanied and observed their parents at work. As they grew up, more technical and practical knowledge was shared with them. They were able to actively participate when they came of age. An example is the chairman of the Kiawamururu wet mill, a third-generation coffee farmer.
Farmers rely on the mill's processing facilities and expertise to maximize their cherries' sensory and, thus, commercial potential. In addition, the mill's direct relationship with buyers enables them to match the coffees with the markets that will bring the most value back to their members.
There are also ongoing initiatives by the mill's management to update the farmers' knowledge of best practices in coffee planting, pruning, feeding, and controlling pests and diseases. These improve quality and sustainability in the long run.
Nyeri County belongs to Kenya’s traditional coffee-growing zone in the country’s Central Region. It is situated between the Aberdare mountain range and Mount Kenya, the country's highest point. Nutrient-rich volcanic soil comprises most of the land, which along with the moderate climate, allows coffee trees to grow healthy and yield dense cherries that are packed with potential for an array of flavors.