El Salvador, El Apoyo
Producer: Murray – Alvarez Family
Region: Los Naranjo’s Valley
Variety: Red bourbon
Altitude: 1500 – 1750 MASL
Crop Year: 2021
Cup Profile: DRIED APRICOT, DARK HONEY, RED PLUM
EL APOYO is a social-impact, collaborative lot we worked on together with 9 smallholder farmers neighbors to our operation. For the past couple of years they had been incapable of selling their extraordinary coffees due to a lack of access to market and were thinking of chopping down the coffee plantation and replacing it with corn! We talked to them and have come to an agreement that we would offer them access to market which would value their coffees according to their quality as long as they committed to keep their land planted with coffee.
This is something that we've done for the first time this year and it has been a GREAT success thanks to Coffee People like Archers. By purchasing this coffee, you are guaranteeing the livelihood not only of these 9 farmers but of the 70+ persons that depend on them.
ABOUT FINCA MAJAHUAL
In 1936, Don Rafael Meza-Ayau Sr., our great grandfather, acquired properties in the Los Naranjos Valley located in Sonsonate, El Salvador, where moderate weather and an ideal altitude combine to provide some of the most fertile land in the country for cultivating coffee.
Finca Majahual was one of those properties. For several decades, the coffee from Majahual was exported mainly to Europe under the brand name Los Naranjos, renowned for its excellent cupping quality, body, intense flavor and good acidity as well; attributes maintained to this day. Eventually, Finca Majahual was handed down to Don Rafael ́s grandson, Roberto H. Murray Meza, who has since maintained a strong commitment to improve the workers’ quality of life by providing medical assistance through our on-site Clínica San Rafael, education at Centro Escolar La Cumbre, and leisure spaces for them and their families, as well as for neighboring community members. Our constant effort to give back to the community while protecting the environment has been recognized and certified by organizations such as Rainforest Alliance and Starbucks. We are proud to mention that in the most recent Rainforest Certification (2017), Finca Majahual received a perfect score! The coffee grown at Finca Majahual is SHG (from1500 to 1800masl), most of which is of the Bourbon variety.
We have also begun to introduce some varietals such as Yellow and Orange Bourbon, as well as Geisha, which we hope to harvest in a couple of years. Our coffee is grown under shade, which contributes to maintain the coffee forest biodiversity. On average, the farm has annual production of 3,000QQ, all of which are SHG and a considerable majority qualifies as Specialty Coffee scoring 85+ in cup profiles. The farm has an area of 90 hectares and receives approximately 2,500mm of annual rainfall.Most recently, myself and my sister Christina have gotten involved in the management of the farm and in the specialty coffee business. It's a truly honorable challenge for us to continue contributing to the development of the Los Naranjos Valley, its people and the environment, while promoting the specialty coffee industry in El Salvador and abroad in a sustainable way.